Reported 2 days ago
Top Chinese beauty brands like Proya and S'Young are considering acquisitions of smaller foreign companies to expand their product offerings and mirror the success of global giants such as L'Oreal and Estée Lauder, especially as domestic growth slows due to economic challenges. Proya aims to enter the global top ten beauty firms with a revenue goal of $7 billion within ten years, while S'Young and Ushopal have already made notable international acquisitions. Analysts suggest that foreign acquisitions could diversify revenue but warn of the challenges encountered by Chinese firms in previous expansion attempts.
Source: YAHOO