Reported about 14 hours ago
Chinese food and beverage brands, particularly Mixue, are making significant strides in Southeast Asia, outpacing American chains like Starbucks and McDonald's in store count. With over 45,000 outlets, Mixue offers affordable treats like ice cream and bubble tea, appealing to the region's sweet tooth. Other Chinese brands are also expanding rapidly, with an emphasis on efficiency and local marketing, signaling a shift in perception about Chinese goods from cheap alternatives to valuable offerings.
Source: YAHOO