Reported 7 months ago
Post-COVID, there's a growing focus on health in Taiwan, leading to a surge in gyms. The total revenue of fitness centers exceeds 15 billion NTD, with the top two players dominating three-quarters of the market. Despite this, Taiwan's exercise penetration rate is below 5%, indicating significant growth potential in the fitness market. Gyms now offer more than just workouts, with smart vending machines for post-exercise snacks and the integration of digital platforms for improved customer experience. After the pandemic, major gym chains have diversified their operations, including venturing into retail to capitalize on the expanding sports economy. Despite a slight drop in 2021, the fitness industry in Taiwan rebounded in 2022 as smaller players exited the market, reinforcing the trend of market consolidation among the larger players. The article discusses how smaller gyms differentiate themselves by focusing on personalized services instead of subscription models, attracting individuals looking for flexible and pay-as-you-go options.
Source: YAHOO