Citizens JMP Affirms $285 Price Target for Amazon Amid Auto Marketplace Challenges

Reported 2 days ago

Citizens JMP analyst Andrew Boone has maintained a price target of $285 for Amazon (AMZN), emphasizing the company's potential in the automotive marketplace despite pushback from dealers. Concerns were raised as many dealers were unaware of Amazon's partnership until launch day, leading to customer confusion and unprepared sales teams. This disconnect highlighted a lack of integration between dealer operations and Amazon's platform, suggesting that Amazon Autos is not effectively serving as a marketing channel compared to traditional used vehicle marketplaces.

Source: YAHOO

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