Reported about 19 hours ago
Coca-Cola's CFO, John Murphy, emphasized the company's commitment to low-income consumers during a discussion on their strategy, which aims to adapt product offerings to various price points. Despite growth in high-income segments, Murphy highlighted the importance of keeping lower-income consumers engaged by introducing diverse packaging options. The company is also gearing up for seasonal promotions and upcoming events like the World Cup to further connect with its audience.
Source: YAHOO