Reported 3 days ago
Coca-Cola has launched Project Fizzion, a cutting-edge design intelligence platform developed in collaboration with Adobe, aimed at revolutionizing brand guidelines into dynamic assets. This innovative tool enables creative teams to produce content up to ten times faster while ensuring quality and consistency. Currently in pilot testing, Fizzion supports human creativity by learning from designers within Adobe's Creative Cloud, automating brand guideline application across various media. With this initiative, Coca-Cola seeks to enhance creativity without compromising brand integrity.
Source: YAHOO