Reported 24 days ago
Columbia Sportswear Company, a popular outdoor apparel brand, is facing declining sales for four consecutive quarters and reported a 5% decrease in total sales this year. In response, the company has launched a turnaround plan called ACCELERATE, aimed at attracting younger consumers through various changes in marketing and product strategies. While this initiative could revitalize the brand, it risks repeating past mistakes seen with other companies that targeted specific demographics, like Abercrombie & Fitch.
Source: YAHOO