Commercial Thinking Driving Performing Arts: Five Fingers Creativity Studio Realizes Theatrical Diversification with 'SC Start-Up Wine Bar'

Reported 5 months ago

Taiwan's theatrical scene has been flourishing in recent years, with local production companies using commercial thinking to promote performing arts through cross-industry collaborations and attracting the public to theaters. Five Fingers Creativity Studio's episodic music theater 'SC Start-Up Wine Bar' achieved impressive box office success by combining professional theater teams with YouTuber crossover performances and realizing multiple monetization through selling online video versions. The studio's focus on commercial efficiency aims to achieve financial sustainability and profitability, reflecting a shift in Taiwan's theater industry towards market-oriented strategies.

Source: YAHOO

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