Reported 12 months ago
A survey by Mastercard reveals that over 60% of Taiwanese have attended concerts, with 65% even traveling across counties or countries for events; over 80% used credit cards to purchase tickets. Events like BLACKPINK and Coldplay in Kaohsiung last year not only boosted accommodations and dining around the venues but also impacted the city center, with a 54% increase in average spending for accommodations and 8% growth in dining. The spill-over effect of concerts spreads to nearby areas. Initiatives like exclusive ticket pre-sales for cardholders aim to cater to the Taiwanese concert-goer enthusiasm, enhancing the overall tourism economy benefits.
Source: YAHOO