Reported 12 months ago
According to a survey by Mastercard, hotel spending in Kaohsiung increased by over 50% during the BLACKPINK concert in March 2023, exemplifying the economic benefits concerts bring to tourism. Mastercard is introducing exclusive concert perks in Taiwan, catering to the local enthusiasm for concerts and festivals. The company will offer exclusive ticket presales and cardholder perks, collaborating with Standard Chartered Bank to provide concert ticket privileges for Mastercard holders. Concerts like BLACKPINK have shown significant economic impact, with surrounding areas experiencing growth in accommodation and dining spending during concert periods.
Source: YAHOO