Reported 4 months ago
According to a new survey by KPMG, Americans are feeling optimistic about their personal financial situations over the next year despite economic obstacles. KPMG's Matt Kramer discussed how households are managing budgets amidst inflation, noting that wages are holding up and allowing for disposable income for activities like vacations and dining out. Consumers are seeking value by spending more at discount stores and swapping products for cheaper alternatives. The survey also highlighted that Gen Z is comfortable shopping both online and in stores, emphasizing the importance for companies to cater to customers through various channels and identify their interests.
Source: YAHOO