Coolpeng Adjusts Strategy to Challenge Local E-commerce Giants; Two Major Brands in Taiwan Join Forces for 618 Discount Battle

Reported about 1 year ago

Coolpeng, a South Korean company, is aiming to expand in the Taiwan market by collaborating with two major local brands, Yimei and Vitamore, during the mid-year 618 discount season. While initially known for its low-priced goods, Coolpeng is now partnering with these brands to offer affordable and quality products to Taiwanese consumers, first focusing on dairy products and beverages before expanding into various age groups' drink markets.

Source: YAHOO

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