Reported 4 months ago
Costco's new CEO, Ron Vachris, who has been with the company for 41 years, is focusing on maintaining the brand's successful formula while expanding its online presence. Vachris emphasizes the importance of staying humble and not becoming complacent, stressing the need to remain focused on the company's core values. With a background that includes starting as a forklift driver and working his way up to management, Vachris aims to uphold Costco's reputation for offering value to its members through annual membership cards and discounted luxury items. Under his leadership, membership has increased by 50% since 2016, driving the company's profitability.
Source: YAHOO