Reported about 15 hours ago
Cracker Barrel's recent logo redesign and quick reversal following customer backlash have attracted significant attention, potentially boosting short-term traffic to the restaurants. According to an analyst at Citi, searches for the brand have surged, even as the long-term effects on the business remain uncertain. The company's stock rose after reverting to its traditional logo, which includes the popular image of Uncle Herschel, amidst growing concerns about its relevance among younger consumers.
Source: YAHOO