Cracker Barrel Shares Plummet After Disappointing Sales Forecast and Logo Controversy

Reported about 3 hours ago

Cracker Barrel Old Country Store Inc. experienced a significant decline in stock price following a sales forecast that fell short of expectations, largely attributed to backlash over a controversial logo change. The restaurant chain anticipates revenue between $3.35 billion and $3.45 billion for fiscal 2026, lower than the $3.52 billion analysts had projected. This decline in sales is coupled with a significant decrease in foot traffic—down approximately 8% since the logo change, prompting the company to revert to its traditional branding.

Source: YAHOO

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