Reported about 22 hours ago
In the evolving trucking industry, building sustainable freight lanes is crucial for long-term success. Instead of relying on fluctuating rates and chaotic load boards, carriers should focus on building structured, consistent lanes that offer stability, profitability, and long-lasting relationships with brokers. Employing a disciplined approach using the 3R Filter—Repeatability, Reliability, and Relationship Potential—can help identify viable loads. Carriers are encouraged to analyze their operations, establish clear metrics for broker performance, and create backup plans to enhance resilience. By prioritizing methodical planning and strong partnerships, carriers can maintain profitability even amid market volatility.
Source: YAHOO