Cross-Border Couples Internet Celebrities in China: Holding the 'Traffic Code' but Encountering a 'Double-Edged Sword'

Reported 9 months ago

Dengdeng, a Chinese social media influencer based in the UK with her British boyfriend, gained popularity by sharing their cross-cultural relationship on platforms like Xiaohongshu. This phenomenon of cross-border couples on social media has been growing in China, attracting millions of followers and commercial opportunities. While these influencers profit from showcasing their relationship dynamics and cultural exchanges, they also face scrutiny and accusations of pandering to foreign influence, reflecting a blend of personal expression, marketing strategy, and nationalistic sentiments in the online landscape.

Source: YAHOO

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