Reported about 17 hours ago
Recent polls indicate that only 54% of drinking-age Americans consume alcohol, marking the lowest level since 1939, with a significant decrease in consumption among all demographics. This shift in societal attitudes towards alcohol, driven by health concerns, is pressuring major alcohol producers like Molson Coors and Anheuser-Busch to adapt by expanding their non-alcoholic offerings and finding new ways to engage consumers. As the alcohol industry grapples with these changes, it faces challenges similar to those once encountered by the tobacco sector.
Source: YAHOO