Reported 2 days ago
Dell Technologies is rebranding its PCs to adopt a simplified naming convention similar to Apple's, aiming to increase demand in a stagnant market. The company will phase out legacy names like 'XPS' and 'Inspiron' in favor of a tiered system: Dell, Dell Pro, and Dell Pro Max. Executives assert that the change is based on customer preferences for easy-to-remember names, despite criticisms about their similarity to Apple's branding. This strategy coincides with the release of AI-optimized systems, as Dell seeks to refresh its product line and encourage upgrades.
Source: YAHOO