Reported about 18 hours ago
Delta Air Lines is boosting its investment in private aviation company Wheels Up, increasing its stake to 38% as it seeks to attract premium customers amidst fierce competition in the airline industry. Unlike the traditional fractional jet ownership concept, Wheels Up offers membership options, a global charter service, and integrates with Delta's offerings, allowing customers to book private flights after purchasing specific Delta routes. With ambitions to tap into Delta’s extensive frequent flyer base, Wheels Up aims to cater to affluent travelers, despite currently facing profitability challenges.
Source: YAHOO