Reported about 13 hours ago
Denim is experiencing a remarkable comeback in the retail sector, with brands like American Eagle, Gap, and Levi Strauss seeing significant growth in jeans sales. This trend reflects a shift in consumer preferences post-pandemic, with wider styles gaining popularity over skinny jeans. Notable advertising campaigns, including those featuring actress Sydney Sweeney, have bolstered brand awareness and sales, indicating that denim is not just a fad but a key player in the evolving fashion landscape.
Source: YAHOO