Reported 7 months ago
The upcoming release of Despicable Me 4 by Illumination/Universal on July 3rd is projected to have a successful opening weekend, targeting over $100 million in the first 5 days. This follows the trend of past Despicable Me films performing well during long holiday weekends, with Minions: Rise of Gru exceeding expectations with a $123 million 4-day haul. The movie is tracking well with a focus on engaging a younger male audience, but higher initial tracking does not always guarantee a bigger opening. The success of Illumination and Universal’s Super Mario Bros Movie in 2024 further adds to their accolades in the film industry.
Source: YAHOO