Reported 24 days ago
Dine Brands, the parent company of Applebee's and IHOP, reported mixed second-quarter results, with CEO John Peyton highlighting a positive response to value promotions like Applebee's two for $25 deal and IHOP's all-you-can-eat offerings. Despite challenges, both chains showed continued momentum in sales, with Applebee's experiencing a rise in comparable sales and IHOP adjusting pricing strategies to attract more customers. Peyton emphasized the importance of delivering value to consumers, who are increasingly prioritizing cost-effectiveness while dining out.
Source: YAHOO