Reported 2 months ago
Dine Brands CEO John Peyton highlighted the ongoing 'value war' among restaurants, as consumers cut back on dining out in response to economic pressures and inflation. With competitors ramping up value offerings and promotions, Dine Brands faces challenges, particularly as domestic same-store sales at IHOP and Applebee's fell short of expectations. Peyton emphasized the importance of providing value and maintaining profitability in promotional strategies to attract discerning customers back to dine-in experiences.
Source: YAHOO