Dine Brands CEO Discusses the Ongoing 'Value War' Among Restaurants

Reported 2 months ago

Dine Brands CEO John Peyton highlighted the challenges within the restaurant industry, revealing that the company experienced a drop in comparable same-restaurant sales growth despite exceeding profit expectations. He emphasized the importance of offering value and a great dining experience as key strategies to capture customer loyalty, especially as consumers are dining out less and are increasingly value-driven in their choices.

Source: YAHOO

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