DirecTV's New AI-Powered Screensavers Spark Controversy Amid Customer Losses

Reported 2 days ago

DirecTV is set to introduce AI-generated screensavers for its Gemini streaming devices, enabling users to personalize their viewing experience by inserting themselves into dynamic images. This change comes as the company faces significant subscriber losses due to a shift towards streaming services, with just 36% of Americans currently subscribed to cable. While the initiative aims to enhance user engagement, it raises concerns about AI usage in advertising, as many consumers express unease over privacy issues and the potential for misleading content.

Source: YAHOO

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