Discount Strategies Present Both Challenges and Opportunities for Restaurants

Reported about 16 hours ago

In the restaurant sector, discounting is seen as both a challenge and an opportunity, particularly for quick-service chains like McDonald's. Analyst Peter Saleh emphasizes the importance of attracting lower-income consumers through discounts, while expressing skepticism about whether these customers will transition to regular-priced items in the future. Despite McDonald's struggles in US same-store sales, Starbucks remains a favored option in the market.

Source: YAHOO

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