Reported about 1 year ago
On 'Taking the Hire Road', Fusion Now's Lane Williams and National Transportation Institute's Leah Shaver discuss driver recruitment trends, highlighting the importance of authenticity in attracting the right drivers. Fusion Now's marketing success led to the development of a recruiting product that now assists trucking companies in driver recruitment. Key strategies discussed include utilizing data, storytelling, video content, and creating authentic images to showcase company culture. Williams emphasizes the need to be brutally honest and authentic in marketing efforts to attract drivers effectively.
Source: YAHOO