Reported about 2 months ago
Disney is grappling with increasing ticket prices amid inflation, causing concern among families who find trips increasingly unaffordable. Despite announcing ambitious projects worth $60 billion for parks and cruises, attendance has dipped as visitors become more price-conscious. To counter this, Disney aims to provide diverse pricing options, including value seasons and lower-priced tickets, while navigating the changing landscape of customer demand post-pandemic. Analysts suggest that while ticket prices have risen sharply over the last two decades, first-time visitors may still view the experience as worth the cost.
Source: YAHOO