Dollar Tree's new price strategy and analyst reactions

Reported 6 months ago

Dollar Tree initiated a strategic review of its Family Dollar segment, considering options like a potential sale or spin-off. CEO Rick Dreiling announced the closure of 970 underperforming Family Dollar stores, aiming to enhance performance. The company is focused on expanding its multi-price strategy by adding new items at prices above $1.25. Following the first-quarter earnings report, analysts revised stock price targets, with BofA Securities expecting profitability challenges, and Citi downgrading Dollar Tree due to concerns about the Family Dollar turnaround and execution issues with the multi-price strategy.

Source: YAHOO

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