Reported 8 months ago
Donna Langley emphasizes the importance of optimism in the media industry and adapting to consumer behavior during a conversation with Ken Ziffren at the UCLA Entertainment Symposium. She discusses the impact of streaming subscriptions on viewers' finances, the shift in consumer behavior post-pandemic, and the need for creative approaches to engage audiences, particularly Gen Z. Langley also touches on the synergy between film and television at NBCUniversal and the studio's upcoming projects, highlighting the resilience and strategic vision of Universal amid changing industry landscapes.
Source: YAHOO