DoubleVerify: Advertisers continue to allocate their budget to strategies that have shown success in the past.

Reported 6 months ago

DoubleVerify reported mixed first quarter results, surpassing revenue estimates but falling short on adjusted earnings per share. CEO Mark Zagorski highlighted the resilience of the online ad market, citing growth in areas like connected television and retail media networks. Despite challenges faced in the first quarter, DoubleVerify remains optimistic about growth prospects both internationally and domestically, with Zagorski noting that ad spend is going towards proven effective platforms. This trend indicates that advertisers are willing to invest in marketing strategies that yield results, leading to a positive outlook for the company's performance in the future.

Source: YAHOO

View details

You may also interested in these wikis

Back to all Wikis