Duolingo's Strategy for Converting Free Users to Paying Subscribers: Insights from CEO Luis von Ahn

Reported 2 months ago

In a recent discussion, Duolingo CEO Luis von Ahn highlighted the company's impressive growth, reporting over 100 million monthly active users and revealing that approximately 8 million are paying subscribers. He explained that the proportion of free users converting to premium subscribers has been increasing steadily by one percentage point each year, which the company plans to enhance by continuously adding more value to the paid tier, although there are no immediate plans for a price hike.

Source: YAHOO

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