Reported about 20 hours ago
E.l.f. Beauty is positioning itself as a provider of affordable self-care products during a time of economic uncertainty, with 75% of its items priced under $10. However, investor confidence has weakened following a lower-than-expected revenue outlook for the fiscal year, leading to a significant drop in stock prices after the company reported its second-quarter results with a revenue increase of 14% but a disappointing future forecast. Despite challenges like rising inflation and changing consumer behaviors, the CEO remains optimistic about market share growth.
Source: YAHOO