Reported 1 day ago
While many major U.S. companies are retracting their diversity, equity, and inclusion (DEI) programs due to backlash, E.l.f. Beauty is maintaining its commitment to diversity and inclusive marketing. The cosmetics brand notably highlights its efforts through campaigns like 'So Many Dicks,' which underscore gender disparities in corporate board representation. With a workforce consisting of 75% women and 40% people of color, E.l.f. attributes its continuous sales growth to its diverse hiring practices and strong support from its Millennial and Gen Z customer base.
Source: YAHOO