Reported 2 days ago
E.l.f. Beauty, an affordable cosmetics brand, continues to rely on China for 75% of its products despite facing rising tariffs under President Trump's administration. CEO Tarang Amin emphasized the company's commitment to its Chinese supply chain, viewing it as a competitive advantage. Although e.l.f. plans to raise prices due to tariff impacts, they are exploring supply chain optimization and diversifying their business. The recent acquisition of Rhode, a skincare line, is part of this strategy. E.l.f. projects a $50 million annual cost increase due to tariffs but remains confident in its market growth.
Source: YAHOO