The success of E.l.f. can be attributed to a combination of prestige and value, according to the CEO.

Reported 6 months ago

E.l.f. Beauty has achieved significant success by surpassing $1 billion in sales for the first time in a fiscal year and reporting a fourth-quarter earnings beat. The company's Chairman and CEO, Tarang Amin, attributes this growth to factors like consistency, innovation, and offering "prestige-like quality at extraordinary price points," which resonates well with customers. Amin also highlights the company's international expansion into countries like Canada, the UK, Italy, and the Netherlands, where e.l.f. has seen substantial growth. Additionally, e.l.f. Beauty has taken a unique approach by promoting board diversity, emphasizing the importance of inclusivity within its team and corporate boards.

Source: YAHOO

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