Reported about 19 hours ago
This article emphasizes the importance of showcasing your safety record to direct shippers as a means to gain their trust and secure contracts. It outlines essential steps for small fleet owners to effectively communicate their safety performance, including knowing their metrics, creating a concise safety profile, using safety as a conversation starter, addressing any shortcomings honestly, and connecting safety to business outcomes for shippers. With a strategic presentation of their safety record, carriers can differentiate themselves in a competitive market.
Source: YAHOO