Reported 8 months ago
As the 2024 Paris Olympics kick off in July, Taiwan's Eldora Group and Chunghwa Telecom expect record-breaking viewership and ad revenue. Eldora, having secured the broadcast rights for Taiwan, anticipates a surge in viewership that could surpass the previous Tokyo Olympics. With numerous domestic and international sports events being broadcasted, Eldora's outlook for the second half of the year is optimistic. The Paris Olympics, the first post-pandemic Olympic event, is expected to feature top European athletes, promising excitement. Eldora is set to broadcast over 2,500 hours of Olympic content through various platforms, including traditional TV and streaming services, with a focus on innovative technologies such as 4K quality and AR experiences.
Source: YAHOO