Reported 6 months ago
The EU General Court ruled that McDonald's does not have exclusive rights to the term 'Big Mac' for poultry products in Europe due to five years of non-use, giving a partial win to Supermac's. The dispute began with Supermac's attempt to revoke McDonald's use of the name 'Big Mac' in 2017. The court's decision allows Supermac's to expand their business with the Supermac's brand across the EU. This ruling serves as a reminder that even well-known trademark owners must demonstrate genuine use to maintain protection in a specific territory.
Source: YAHOO