Reported 4 months ago
Brands like Target and Bud Light are scaling back their Pride collections following conservative backlash last year that led to boycotts and sales decreases. Companies are now more cautious in navigating the divisive political landscape, with many toning down Pride merchandise and promotions to avoid controversy and appeal to a wider audience. Despite this, some brands like Levi's and Wells Fargo continue to support LGBTQ+ causes, while others remain undecided about their Pride Month plans amid intensifying pressure from conservative activists.
Source: YAHOO