Reported 10 months ago
As Shein, a China-founded e-commerce giant, prepares for a potential London IPO, it may encounter stricter trademark scrutiny under a new EU rule aimed at protecting intellectual property rights. The rule will require Shein to prevent listings that violate IP rights and counterfeits. With over 90 lawsuits alleging plagiarism, Shein's unique production model involving a network of China-based suppliers and in-house designers has raised questions about its design practices. Despite accusations of copying, Shein claims to use AI technology and manual screening to spot potential infringements.
Source: YAHOO