Reported about 1 year ago
Pop star Ariana Grande is joining Weverse, a superfan platform owned by HYBE, which manages K-Pop phenomenon BTS. Weverse is an app facilitating interaction between artists and fans, offering features such as posts, livestreaming, and merchandise sales, with machine translation in 15 languages. Grande's partnership with HYBE America follows her departure from her previous manager and signals further cooperation with her cosmetics brand. Weverse aims to engage 'superfans' and expand its offerings, with the recent addition of Japanese pop duo Yoasobi to the platform.
Source: YAHOO