Reported 12 months ago
In Taipei, a survey by FamilyMart revealed that migrant workers visit convenience stores on average once every two days, with their spending per visit being nearly double that of locals. To tap into this market, FamilyMart is creating a migrant worker-friendly environment by offering Muslim food, expanding Southeast Asian product lines online and offline, and collaborating with One-Forty to develop a multilingual communication aid. This initiative aims to double the revenue in the Southeast Asian product section. The collaboration also involves launching a 'Migrant Worker-Friendly Service Program' as revealed by the founder of One-Forty, Chen Kai-hsiang, who emphasized language barriers and religious dietary restrictions as major challenges faced by migrant workers in Taiwan. The joint survey conducted by FamilyMart and One-Forty received over 2,600 valid responses, disclosing the common services used by migrant workers at convenience stores include purchasing food, money remittance, and parcel delivery, with bread, milk, and snacks being the popular food items purchased.
Source: YAHOO