Reported about 1 year ago
With the Taiwanese bubble tea market reaching billions of dollars annually, FamilyMart convenience store chain is investing over 2.5 billion NT dollars to aggressively expand into the tea beverage market. They announced their 'Private Brand Tea' with a dual-axis product strategy and ambition to become the biggest tea beverage chain in the country. The Chairman mentioned focusing on health, home convenience cooking, and Southeast Asian immigrants as part of their future strategies.
Source: YAHOO