Far EasTone's Innovative Travel Insurance Pilot Exceeds 500 Policies in 11 Days with a 250% Increase in Conversion Rate

Reported 8 months ago

On June 6, Far EasTone Telecom partnered with China Life Insurance to launch a pilot for an innovative travel insurance program on the Far EasTone My Life app. Within just 11 days, the program surpassed the goal set by the Financial Supervisory Commission to reach 500 policies within 6 months. Far EasTone's innovative travel insurance offers unique protections like overseas self-driving and activity cancellation, with nearly 40% of users opting for additional coverage. By simplifying the application process and integrating with various travel services, the conversion rate for policy applications increased by over 250%, enhancing user convenience and product value. The app's AI technology also assists users in selecting suitable services based on their needs and will continue to expand its service offerings in the future.

Source: YAHOO

View details

You may also interested in these wikis

Back to all Wikis