Fashion Mogul Launches New Sportswear Brand Cozy Punch, Setting Store Opposite lululemon for a Competitive Edge - Exclusive Interview with Liu Benqian, Founder of iRoo

Reported 12 months ago

On June 28, 2024, local fashion brand iRoo's founder Liu Benqian launched a new leisure sportswear brand, Cozy Punch, focusing on high-end functional fashion. Liu, a prominent figure in Taiwan's fashion industry for 25 years, strategically placed his new store opposite lululemon, symbolizing a competitive challenge. Known for his perfectionism, Liu continuously strives for excellence, investing over a year in planning the store and selecting only the best clothing. Cozy Punch incorporates Taiwan's cutting-edge fabric technology, aiming to showcase the strength of Taiwanese textiles to the world.

Source: YAHOO

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