Reported 4 months ago
Fast food chains like McDonald's and Burger King are offering steep discounts to attract more consumers amid media backlash over price hikes. Analysts Peter Saleh and Andrew Charles discuss the impact of these discounts on same-store sales and margins, with Saleh calling them a necessary evil to change the perception of these companies as being more about value than price hikes. Despite cautious optimism, Charles notes that a similar strategy in 2018 did not yield great results for McDonald's. The fast food sector is facing challenges due to the competitive pricing environment, but certain companies like Domino's Pizza are implementing self-help initiatives to drive sales growth.
Source: YAHOO