Reported 2 days ago
Ferrari is adapting its pricing strategy in response to Trump's auto tariffs, focusing on its ultra-high-net-worth clientele. While increasing prices on its exclusive models by up to 10%, the Italian luxury automaker aims to maintain steadiness for more affordable cars to cater to price-sensitive buyers. Despite potential impacts from tariffs, Ferrari's management believes their strong customer loyalty and low exposure to volatile markets like China will help ensure continued success.
Source: YAHOO