Reported about 1 year ago
On July 5, 2024, local renowned fitness brand Fitness Factory introduced the book 'Fitness Factory Business Masters,' unveiling the success formula within the competitive fitness industry and setting forth strategies for the brand. Responding to declining birth rates, Fitness Factory also offers career paths for students by providing certification courses within schools to enhance young people's cross-disciplinary abilities and job competitiveness. The book launch event was a success, with the chairman of Poben Health Business, Chen Shangyi, highlighting the importance of passion, attitude, and professionalism for internal entrepreneurship opportunities within Fitness Factory. Additionally, as Taiwan enters an ultra-aged society in 2025, Fitness Factory has developed intelligent fitness programs for the elderly, with 185 coaches obtaining certifications over the past four years to promote healthy aging through exercise. The book received a recommendation from National Taiwan Normal University professor Cheng Shaotong, emphasizing its value in the fitness industry management field.
Source: YAHOO